The short version
Abrev’d is a one-person studio site. There are no ads here, no tracking pixels, no accounts, and nothing for sale except my own work. I count visits the way a shopkeeper counts foot traffic — to learn which pages earn attention — and that is the whole operation.
What gets measured
This site uses Google Tag Manager to load Google Analytics 4 in its plain, out-of-the-box configuration. That gives me aggregate numbers: which pages were visited, which site referred the visit, what kind of device and browser it used, and roughly where in the world it came from (city-level, inferred from IP). Analytics cookies — the _ga family — are what make a repeat visit countable as one visitor instead of two. None of it names you. I never learn who you are unless you write to me yourself.
Google processes this data on my behalf. Their side of the arrangement is described in the Google Privacy Policy, and you can switch Analytics off everywhere, permanently, with the GA opt-out browser add-on.
What stays in your browser
Nothing of consequence. This site does not store a theme preference, a kill-animations flag, or any other choice in your browser. Clear your data and the next visit looks the same as the last.
The plumbing
Like most of the web, this site loads a few assets from third-party hosts: typefaces from Google Fonts, icons from a public CDN. Fetching a file necessarily shows your IP address to the host that serves it — that is how the web works, not something extra this site does. The site itself is hosted on Vercel, which keeps standard, short-lived server logs.
The contact form on the About page is handled by FormSubmit, which receives the name, email, and message you type and forwards them to me. Do not send anything you would not put in an email.
What this site will never do quietly
No ad pixels. No remarketing audiences. No cross-site tracking. No selling or sharing of browsing data. If the day comes that I add a marketing tag — say, to promote the studio — two things happen before it fires: this page is rewritten to say so, and visitors in regions that require consent get a real consent prompt, not a dark-pattern one.
Your options
Content blockers are welcome here. Every page works with analytics blocked, nothing breaks, and nothing nags you about it. If you’d rather opt out at the source, the add-on above covers every site that runs Google Analytics, not just this one.
Questions
This page is written by a designer, not a lawyer, and it is meant to be read. If anything here is unclear, or you want to know exactly what this site holds about you (spoiler: aggregate counts), write me at josh@abrevd.com.
Last updated August 27, 2026 — the day the editorial shell shipped and the theme picker left.